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Seasonal Quitting: Why January Is the Biggest Month for Cessation—and Why It Shouldn't Be
New Year's resolutions drive a January spike in quit attempts. The spike is followed by a February crash. Seasonal patterns in quitting are predictable—and the cessation system should be designed around them.
Quit attempts spike in January, driven by New Year's resolutions. They crash in February, as motivation fades and withdrawal persists. **The seasonal pattern of quitting is predictable—and the cessation system should be designed around it. January should be when cessation support is most available, most accessible, and most intensive. For most smokers, it's when support is least available—because everyone else is trying to quit too.**
