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Shareholder Activism: Can Investors Force Nicotine Companies to Change Faster?

A growing movement of shareholder activists is pushing nicotine companies to accelerate their transition away from cigarettes. The activists are using the tools of corporate governance—proxy votes, resolutions, engagement. The impact is modest but growing.

Shareholder resolutions at PMI and BAT have demanded faster transitions, better transparency, and stronger commitments to reducing cigarette sales. Most resolutions fail—the companies' boards oppose them, and major shareholders vote with management. **But the pressure is growing. The activists are using the same tools that transformed fossil fuel companies—engagement, divestment campaigns, public shaming. The nicotine industry's transformation will be shaped not just by regulation but by the investors who own it.**

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