3 min read
Consumer Data: What Nicotine Companies Know About You—and What They Do With It
Nicotine companies collect vast amounts of data on their consumers: purchase history, usage patterns, device telemetry. The data enables personalization—and poses privacy risks. The consumer data economy in nicotine is unregulated.
Your connected vaping device records when you use it, how much, and at what settings. Your online purchase history tracks your brand preferences, flavor choices, and nicotine strengths. **Nicotine companies know more about your consumption patterns than your doctor does—and they are not bound by healthcare privacy laws. The consumer data economy in nicotine is unregulated: no ownership rights, no access rights, no deletion rights. Your data belongs to the company that collected it.**
