The Consumer Movement Future: What Happens When Nicotine Users Organize
The nicotine consumer movement is small, fragmented, and dismissed. It's also growing, learning, and becoming more sophisticated. The future of nicotine policy will be shaped by whether consumers can build the political power to match their numbers.
A billion nicotine users worldwide. A few thousand organized advocates. The gap between the size of the affected population and the strength of its political representation is the defining fact of nicotine consumer advocacy. **Closing that gap requires: building organizations that can sustain themselves financially, developing relationships with policymakers, and forging alliances with researchers and harm reduction advocates. The consumer movement is in its infancy. Its future will determine the future of nicotine policy.**
